The Green Works Tourism Programme
introduces students to the ideas of sustainable and eco tourism, through modules which include marketing, enterprise, rural tourism and sustainable heritage.Ireland is ideally placed
to successfully promote itself as an eco tourist destination given our already world famous "green" brand. The challenge for the tourist industry is to reinterpret this to represent a celebration of local cultures, activities, unspoilt landscapes and natural beauty through low impact sustainable tourism. By emphasising quality over quantity, Ireland can provide tourists with a great experience whilst sustaining the industry for future generations.
The individual modules will, amongst other topics, examine how to achiveve cost effective mechanisms for business providers to competitively complete in this niche market.
Hubs: Cork | Dublin | Sligo | Tipperary